Amazon Fire TV Stick is one of the ways people get access to online streaming services. It is better in some ways since it’s cheaper than getting a smart TV. However, it seems like the services will worsen since Amazon is making changes in a new update.
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Amazon Fire TV – More Ads!
It appears that Amazon wants to add more advertisements to the Fire OS platform. That’s what the most recent analysis from Lowpass, a weekly newsletter about entertainment’s future, says. It seems to increase sales of its well-liked Fire tablets, and Amazon will shortly begin doubling down on TV advertising.
Amazon’s director of Fire TV advertising, monetization, and engagement, Charlotte Maines, revealed that advertisements play a significant role in the company’s plans. Amazon has three different strategies in place to target Fire users, one of which is context-sensitive advertising, which displays sponsored results based on specific search terms.
Larger banner ads that span the top of the home screen will be another visual alteration. It is believed that businesses would be able to purchase a spot on the landing page to showcase their newest and best goods. While more advertisements are beneficial for businesses, customers may not be as delighted, and Amazon is keeping an eye on this.
Maines responded to a question on the idea’s potential to turn off certain users by saying, “If you do not enjoy using your Fire TV, you will stop using it.” Then, since I don’t have any users, I have no chance to attract ads.
