Call of Duty Black Ops 6 has been really heavily advertised. All these campaigns, Advertisements and everything, make it seem like Activision is going full in. They also put the game on the Xbox Games Pass on day one. And it turns out, it is working.
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CoD Black Ops 6 on The Xbox Games Pass
According to Circana analyst Mat Piscatella, on October 28, 34% of active PS5 players and 52% of active Xbox Series X | S users played the Call of Duty HQ app, which includes Black Ops 6, Warzone, and Modern Warfare III. Piscatella said the Xbox and PlayStation numbers of 52% and 34%, respectively, were all-time highs for Call of Duty Headquarters.
Call of Duty HQ’s daily active player involvement in the US peaked at 34% on the Xbox Series X|S on August 31, 2024, and 27% on the PS5 on September 7, 2024.
Activision and Microsoft previously declared that, in terms of overall players, hours played, and matches, BO6 had the “biggest” three-day opening weekend in franchise history. Activision has now sold over 500 million Call of Duty titles, according to latest confirmation.
