Despite recent rumours of potential disbandment, the popular K-pop girl group Blackpink has agreed to continue group activities. According to an exclusive report from Mulhwa llbo, two of the group’s four members have already signed contracts with their current agency, YG Entertainment, to continue participating in Blackpink activities. The remaining two members are still in negotiations with YG but are expected to sign similar contracts soon.
While the group will continue to perform together as Blackpink, individual contracts between the members and YG Entertainment have not yet been finalized. This means that the members will have the freedom to pursue solo activities outside of the group.
Lisa, one of the group’s most popular members, has already confirmed that she will be pursuing an “independent route” and is reportedly in talks with several other agencies. However, it is still possible that Lisa will sign an individual activity contract with YG, as it is the agency that has supported Blackpink’s success since their debut.
The decision to continue group activities while pursuing individual endeavours is a common strategy among K-pop groups, as it allows the members to maximize their opportunities and reach a wider audience. This approach has been successful for many groups, including BTS, EXO, and Twice.
For Blackpink, continuing group activities will ensure that they can maintain their status as one of the world’s most popular K-pop groups. The group’s world tour, ‘Born Pink,’ attracted over 1.8 million people and generated close to 300 billion won in sales. This demonstrates that Blackpink remains a powerful force in the music industry.
Even if individual exclusive contracts are not finalized, YG and each member are expected to make significant profits through Blackpink’s group activities. The group’s popularity and success are undeniable, and they are sure to continue to be a major force in the K-pop industry for years to come.