According to the Korea Enterprise Reputation Research Institute, Korean actor Byun Woo-seok has taken the #1 spot in advertising model brand rankings, beating BLACKPINK. The February 2025 rankings placed BLACKPINK in 2nd place, followed by Lim Young-woong in 3rd.
The rankings were based on brand big data collected between January 6, 2025, and February 6, 2025, analyzing consumer engagement, media presence, communication, and overall brand influence.
A Shift in Consumer Preferences
The total advertising model brand data for February dropped by 20.88% compared to the previous month, signalling a shift in consumer attention. Breaking it down:
- Brand consumption fell by 13.03%
- Media coverage declined by 10.88%
- Brand communication saw a 26.57% drop
- Overall brand spread decreased by 23.91%
This suggests that public perception and advertising power are constantly evolving, influencing who brands choose as their faces.
Why Byun Woo-seok Took the Lead
Byun Woo-seok’s rapid rise in the industry is undeniable. He recorded:
- Participation Index: 187,560
- Media Index: 213,971
- Communication Index: 123,456
These numbers highlight his growing engagement with brands and consumers. His increasing visibility in advertisements and his active social presence have made him a top choice for companies looking to connect with audiences.
Full Top 30 Advertising Models for February 2025
The top 30 advertising models ranked this month include:
- Byun Woo-Seok
- BLACKPINK
- Lim Young-Woong
- Son Heung-min
- Yoo Jae-Seok
- BTS
- Kim Soo-Hyun
- Gong Yoo
- Ive
- Cha Eun-woo
- Faker
- Seventeen
- Lee Chan-won
- Han Ji-min
- Lee Jung-Jae
- Shin Dong-Yeop
- Jeon Hyun-moo
- aespa
- LeSserafim
- Lee Byung-hun
- Hyun Bin
- Young Tak
- Baek Jong-won
- Kim Hye-soo
- Kim Yuna
- Ma Dong-Seok
- Kim Jong-kook
- Vivi
- Kang Ho-dong
- Son Seok-gu
What This Means for the Industry
This ranking shift reflects changing consumer values and marketing trends. As brands continuously adapt to audience preferences, celebrities who actively engage with fans and maintain a strong public image tend to dominate the advertising world.
With Byun Woo-seok’s increasing influence, it’s safe to say he’s not just a rising star—he’s a powerhouse in the advertising industry.
Source – Spot News Korea
