K-pop artists failed to receive a single nomination for the 66th Grammy Awards, despite the genre’s global popularity and commercial success. This has led to calls for the Grammy Awards to add a specialized category for K-Pop, as many other popular music awards ceremonies in the United States, such as the American Music Awards (AMA) and the Billboard Music Awards (BBMAs), have already done.
Among the most notable K-pop artists who were snubbed at the Grammy nominations were BTS, New Jeans, Stray Kids, Twice, and Fifty Fifty. All of these groups have achieved significant success in the United States and around the world, but their music was overlooked by Grammy voters.
USA Today reported that “Pink, Sam Smith, and K-Pop were excluded from the 2024 Grammy Awards” shortly after the announcement of the candidate list.
SZA is the artist with the most nominations at this year’s Grammy Awards, with nine nominations. Her album “SOS” ranked first on the Billboard 200 chart for 10 weeks. Victoria Monette followed with seven nominations. Taylor Swift, Miley Cyrus, Billie Eilish, Olivia Rodrigo, Jon Batiste, Voginius, and Brandi Clark were each nominated in six categories. The soundtrack for the movie “Barbie,” which was a hit in the United States, was nominated 11 times in seven categories.
The Grammy Awards are a prestigious event, but they are not the only measure of success. K-pop artists have achieved global success and popularity, and they continue to break new ground in the music industry. Even though they were snubbed at the Grammy nominations this year, K-pop artists are sure to continue to create innovative and exciting music in the years to come.
The Grammy Awards will be held on February 4, 2024, at Crypto.com Arena in Los Angeles.