LE SSERAFIM’s “EASY” MV Gets Blocked by KBS for Unclear Reasons

KBS, South Korea’s national broadcaster, has banned LE SSERAFIM’s upcoming music video for “EASY” due to concerns about viewers imitating its content. The exact reason for the ban remains unclear, leaving fans and the music industry confused. Read More on BlurStory – Cube Entertainment (G)I-DLE Agency to take legal action against malicious commenters.

The “EASY” video is described as exploring the group’s hidden anxieties and struggles, offering a glimpse into their behind-the-scenes experiences. While the song itself received approval, something in the video raised red flags for KBS.

Possible explanations for the ban include:

• Depiction of sensitive topics: The video might portray self-harm, substance abuse, or other potentially harmful behaviours, even symbolically. KBS might be concerned about the impact on viewers, especially young audiences.
• Inappropriate content: The video could contain sexually suggestive scenes, violence, or bullying that violate KBS’s broadcasting standards.
• Unclear but concerning content: KBS might have identified a specific scene or theme that, while difficult to pinpoint without details, carries a high risk of being imitated dangerously.

KBS has a history of banning music videos for various reasons, making them cautious when evaluating new content. Unfortunately, the lack of a clear explanation leaves fans and the music industry wondering what exactly triggered the ban.