SM Entertainment is set to debut a new boy group in September. The group is currently filming their debut music video in Los Angeles, USA.
The group consists of Sungchan and Shotaro, who were former NCT members, and Eunseok and Seunghan, who were introduced as SM Rookies. Read More – BTS Jungkook Releases MV Teaser for New Song “Seven”
Sungchan, Shotaro, Eunseok, and Seunghan performed “Outro: Dream Routine” at the SM Town concert held at Suwon World Cup Stadium and Tokyo Dome in Japan last year. Fans performed a great response, and the group is known as “K-pop’s major expectations” among K-pop fans.
This is the first time in about 7 years since 2016 that SM is launching a new boy group that is not part of the NCT brand. As such, there is a lot of interest and anticipation surrounding the group.
The New Boy Group
The new boy group is expected to open the era of “5th generation K-pop idol” in earnest and will be active at the centre. In particular, the group is expected to be a “monster rookie” of all time. SM is the representative K-pop agency in name and reality and laid the foundation for the current global K-pop. The group’s debut is already predicted to be a major event in the K-pop world.
Previously, SM CEO Jang Cheol-hyuk announced plans for “SM 3.0: NEW IP 2023” in May, predicting the debut of a new male group within the year. At the time, CEO Jang said,
“We are doing our best to prepare good music and content for all SM artists scheduled for this year, so please look forward to it and support us in the future.”
I am excited to see what this new boy group has in store. SM has a long history of producing successful K-pop groups, and I am confident that this new group will be no exception.