Krafton & Ador to take action against inappropriate User-generated content. Recently, PUBG Mobile Collaborated with New Jeans for new game Skins and Characters. Read More on BlurStory – BTS J-Hope purchases KRW 12 billion duplex penthouse
The controversy stemmed from inappropriate content created by some users using the in-game NewJeans avatars. Both Krafton and Ador acknowledged that this behaviour “goes against the brand image and values of both PUBG Mobile and NewJeans, and it’s disrespectful to all fans.”
The statement outlined several steps to address the issue. Krafton plans to review in-game items “that do not fit the purpose of the collaboration” to create a more positive environment. Additionally, existing PUBG Mobile community guidelines prohibiting inappropriate content will be enforced, with potential sanctions for violators. Finally, both companies will actively monitor and remove problematic content, potentially restricting repeat offenders from community activities.
While the collaboration aimed to offer unique experiences for fans, the statement acknowledged shortcomings. While costumes adhered to the game’s age rating and idol outfit standards, unforeseen possibilities of misuse by users were present.
Both Krafton and Ador emphasized their commitment to artist protection and fostering a healthy online environment. They prioritize artist protection and share the common goal of creating a positive community culture. The statement concluded with an apology and a commitment to improvement through more thorough preparation and review in future collaborations.
This joint effort by Krafton and Ador demonstrates their dedication to a positive experience for fans and highlights the importance of responsible online behaviour within gaming communities