In a recent interview with Forbes Japan, the general producer of the chart-topping group XG, Jacobs (Simon), shed light on his creative vision and the group’s mission to shake up the music industry.
When asked about his core values as a producer, Jacobs emphasized the importance of a clear vision and a deep understanding of the artist. He believes in effective communication to bridge the gap between the producer and the artist, ensuring the artist’s unique style and character shine through.
“We’re always looking to push boundaries and present fresh perspectives to the cultural scene,” Jacobs declared. He expressed his conviction that XG’s unconventional approach could create a ripple effect, positively impacting various genres and breaking away from the status quo.
Jacobs stressed the group’s relentless pursuit of improvement when asked about his leadership style. “We constantly challenge ourselves to surpass our achievements,” he affirmed.
He elaborated on the group’s formation, highlighting their intention to demolish industry stereotypes. “We wanted to defy the notion that girl groups have a shorter lifespan than boy groups,” he explained.
Looking ahead, Jacobs expressed his aspirations for XG’s future. “I envision the group evolving into true musicians, fueled by a passion for learning and continuous growth,” he shared.
Under Jacobs’s visionary leadership, XG has transcended geographical barriers with their music, securing top positions on both the Oricon and Billboard Japan charts. Their ability to break the mould and produce chart-topping hits has propelled them into the spotlight, making them a force to be reckoned with in the global music scene.
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