BTS member Jungkook’s recent choice of refreshment during a Weverse Live session has caused a sensation among fans. By simply enjoying Cloop sparkling water, Jungkook unintentionally triggered a surge in demand, leading to a swift sell-out of the popular beverage within a day.
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During a Weverse Live session on June 29th, fans caught sight of Jungkook sipping on Cloop sparkling water. His casual enjoyment of the beverage instantly piqued the interest of fans and sparked curiosity about the brand.
The impact of Jungkook’s preference for Cloop sparkling water was immediately felt. Sales of the product on online retailer Coupang skyrocketed, increasing by an astonishing 100 times compared to the previous day. This surge in demand resulted in a complete sell-out as per the drink manufacturer.
Jungkook’s inadvertent influence, often referred to as the “Jungkook effect,” is a testament to his immense popularity and the strong connection he shares with his fanbase. His choices and actions have the power to create trends and drive consumer behaviour.
The sell-out of Cloop sparkling water after Jungkook’s enjoyment highlights BTS’s influential role in consumer trends, solidifying their bond with fans and expanding their impact beyond music.
Source – Theqoo
