The dual nature of AI progress has been the subject of many debates around the world, particularly in the creative industry. With Spotify CEO, Daniel Ek, at the head of the discussion, it is becoming increasingly clear what the implications of AI may be. Ek has discussed both the positives and negatives of AI in the creative industry.
Positives and Negatives According to Daniel Ek
‘It can be both cool and scary, depending on how you look at it,’ said Ek. He argues that while AI has the potential to open up the creative process and create new possibilities, it can also be a double-edged sword, one where AI can go too far and stifle creativity or lead to unintended bias.
Ek believes they could use AI constructively to support the creative process. He suggests, for instance, using AI to help with tasks such as mixing and mastering audio. He also highlights the potential for AI to be used for generating melodies and harmonies; however, he is keen to caution that such uses must not take away from the essential human element.
In addition to its use in the creative process, Ek sees AI as having the potential to help with the promotion and marketing of creative works. AI can better understand the target audience by tracking user data and behaviors, thereby offering insights and opportunities for driving engagement and improving fan experiences.
Ek acknowledges that AI has the potential to bring greater monetization opportunities to artists and content creators by creating personalization, curation, and suggestion features. However, he is also keen to point out the potential for negative outcomes, as they can use AI to advantage larger companies over smaller businesses.
Daniel Ek believes AI has the potential to bring significant progress to the creative industry in terms of creativity, promotion, and monetization. However, he is also keen to caution that these advances come with both potential dangers, such as stifling creativity, and creating unfair advantages, such as opening up new possibilities and providing greater insights into target audiences. Ek believes that a balance between the two opposite sides of AI in the creative industry is necessary for maintaining a positive impact.
