SM Entertainment has joined forces with British production company MOON&BACK (M&B) to launch a new boy group. This strategic collaboration was officially announced on November 16th at SM’s headquarters in Seoul. It signifies a significant step forward for SM Entertainment, solidifying its commitment to developing and investing in global music and artist IP (intellectual property rights).
The signing ceremony was attended by SM CEO Jang Cheol Hyuk, CBO Jang Yoon Joong, CAO Lee Sung Soo, and Creative Director Kangta. Representing M&B was a team of nine executives, including Co-CEOs Nigel Hall, Russ Lindsay, Dawn Airey, and music director Ben Karter. Read More on BlurStory – BABYMONSTER’s Ahyeon Leaves the Group Ahead of Final Debut
Talking about M&B it’s a London-based television reality show company. Nigel Hall, one of the three co-founders, brings an impressive track record as a producer, having worked on popular British shows like “The X Factor” and “Britain’s Got Talent.”
Under this partnership, M&B will take the lead in casting members for the new boy group. However, SM will lend its expertise in K-pop production, encompassing music, music videos, and choreography. The production process of the new boy group will be captured in a six-part television series, set to air in the second half of next year across various countries, including Korea, the United Kingdom, and the United States.
Expressing confidence in the partnership’s potential, M&B co-CEO Russ Lindsay stated, “We are confident that the combination of SM’s creative skills and M&B’s seasoned experience and curating skills in global entertainment will give rise to a new TV series that can enthuse music lovers around the world.”
Source – Naver
 to launch a new boy group. This strategic collaboration){kind=link}